The Perfect Match: Western United and INTIX Announce Partnership

15 Aug 2025 | Skye Larson

INTIX, a leading independent sports ticketing platform, is thrilled to announce an exciting new partnership with Western United Football Club.

This collaboration will see INTIX power all membership and ticketing operations for Western United FC at the brand-new Ironbark Fields in Tarneit.

INTIX has established itself as a premier technology provider in the Australian sports landscape, serving over 150 clients nationwide. Their industry-leading platform is renowned for its ability to drive efficiency and elevate fan engagement.

Simon Gardner, General Manager Consumer Business at Western United FC, expressed his enthusiasm for the partnership. “With our new stadium and a clear vision to build the future of football for the western region, partnering with a data-driven, fan-focused technology platform like INTIX is a game-changer.”

“This is all about putting our fans at the front of our thinking. With INTIX’s innovative solutions, we anticipate significant streamlining of our sales and operations and the possibilities to greatly enhance our fan experience,” Mr. Gardner continued.

“Having already experienced positive results working with INTIX on our corporate hospitality events, as well as our development program and VPL level games, we are thrilled to solidify this partnership and take it to the next level,” He said.

While INTIX is headquartered in Melbourne, its impact and reach are global. The company’s reputation for technological excellence has led to an expanding international presence, with offices now established in New York and London.

Alex Grant, Head of Technology at INTIX, echoed the excitement. “We are thrilled to partner with a forward-thinking club like Western United FC. This collaboration underscores our commitment to providing sporting organisations with the most advanced tools to understand their fans, streamline their operations, and ultimately create exceptional event experiences.”

“Our expanding client portfolio is consistently achieving sold-out events, significantly growing their marketing audiences, streamlining their internal processes, and enhancing fan engagement,” Mr. Grant added.

INTIX’s purpose-built platform directly addresses the common challenges faced by sporting organisations by integrating eight key operational areas. This unified approach reduces costs, enhances the fan experience, and accelerates workflows, offering a significant advantage over managing multiple, often outdated, systems.

Beyond its strong focus on sports, INTIX’s flexible platform also successfully supports a diverse range of events, including music venues, festivals, and workshops.

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