Introduction
The 2025 Maurie Plant Meet - Melbourne showcased a highly successful partnership between Australian Athletics and INTIX, a leading ticketing solutions provider in the sports sector. This collaboration delivered exceptional results in ticketing efficiency, audience engagement, and revenue generation, with sell-out success.
The Challenge
Australian Athletics required a robust and scalable ticketing solution to effectively manage the high demand and complexities of the major event, the Maurie Plant Meet - Melbourne. They needed to ensure a smooth process from ticket sales to seamless entry, while also maximising audience engagement and revenue opportunities.
The Solution
Australian Athletics partnered with INTIX, leveraging their comprehensive ticketing platform, which included:
- A scalable platform to handle high ticket volumes.
- Efficient scanning via the INTIX scanning app for rapid entry.
- A resale ticket function to facilitate secure ticket exchange after sell-out.
- Tools for capturing live sales, audience data and marketing.
The Results
The INTIX solution significantly contributed to the success of the 2025 Maurie Plant Meet – Melbourne:
- Sold-Out Success: With INTIX support, Australian Athletics successfully navigated its first domestic sell-out event in 24 years, ensuring a smooth experience for fans amid strong ticket demand.
- High Audience Engagement: 84% of online transactions opted into marketing communications, enabling Australian Athletics to expand their fan engagement. This resulted in over 3,500 marketing opt-ins.
- Rapid Entry: The INTIX scanning app enabled 1,700 attendees to be scanned into the event in only 15 minutes, ensuring a streamlined entry process.
- Revenue Optimisation: The resale ticket function enhanced revenue generation and provided a secure platform for ticket exchange.
- Effective Attendance Management: Overall crowd attendance of 10,000
- Valuable Data Insights: INTIX provided detailed, live, attendance data, including entry times and attendee locations, to help Australian Athletics understand their audience.
"INTIX's technology was a game-changer for the Maurie Plant Meet – Melbourne. Their platform handled the high demand with ease, and features like the resale function and rapid scanning significantly improved both the fan experience and our event operations."
"The detailed data we now have is invaluable for planning future events and engaging with our audience. INTIX proved to be a reliable and innovative partner." - Maggie Trewin, Marketing & Community Engagement Manager, Australian Athletics
Conclusion
The partnership between Australian Athletics and INTIX delivered exceptional results for the 2025 Maurie Plant Meet – Melbourne. INTIX's technology provided a robust and efficient solution, facilitating ticket sales, enhancing audience engagement, and optimising event operations. This success has established INTIX as a valuable partner for Australian Athletics.