Client: Tennis ACT & Tennis Australia
Event: Workday Canberra International 2025
Challenge: To maximise ticketing revenue, enhance the fan experience, and leverage real-time data to drive sales for the premier summer sporting event in Canberra, while building a foundation for continued growth and innovation.
A crucial aspect for Tennis ACT and Tennis Australia was maintaining control over their valuable customer data and ensuring a consistent brand experience throughout the ticketing process. They also sought a flexible platform capable of adapting to their specific needs without relying on external third-party sites.
Solution: Tennis ACT and Tennis Australia partnered with INTIX to manage all ticketing operations for the Canberra International Tennis Tournament 2025.
Key Objectives:
- Increase ticketing revenue compared to previous years
- Deliver a seamless and branded fan ticketing experience within their platform
- Gain comprehensive real-time sales data ownership and insights
- Maximise marketing opt-ins and repeat customers
Implementation:
- Integrated White-Label Platform: INTIX provided a fully branded ticketing experience seamlessly embedded within the tournament's digital platform, ensuring fans remained on-site.
- Direct Data Control: Tennis ACT and Tennis Australia retained complete ownership and direct access to all customer and sales data.
- Real-Time Analytics & Support: The platform offered live sales data for dynamic strategy adjustments, complemented by dedicated on-site support.
- Streamlined User Experience: INTIX's user-friendly interface simplified online purchases and maximised pre-event sales.
- Seamless Platform Integration: INTIX provided a smooth transition from the previous ticketing platform, ensuring minimal disruption and a favourable experience for fans and event organisers.
Results:
- Record-Breaking Success: Achieved record attendance and a 28% increase in ticketing revenue compared to the previous year.
- Enhanced Brand & User Experience: Positive feedback highlighted the seamless and branded ticketing process within the tournament's digital environment.
- Valuable Data Acquisition: Secured a 95% marketing opt-in rate from unique users, with full ownership of this valuable customer data.
- Strong Partnership Foundation: Established a successful collaboration paving the way for future engagements.
- Real-Time Sales Optimisation: Real-time insights enabled Tennis ACT to adjust sales strategies dynamically, maximising attendance and revenue.
Client Testimonial:
"Tennis Australia and Tennis ACT were delighted to work with INTIX for Canberra's summer premier sporting event, the Workday Canberra International 2025.
Having used various ticketing platforms in the past, the switch to InTix was seamless. The support in the lead up and on the ground was fantastic, as well as the user experience for the fans. Also working with an Australian company was a driving factor in partnering with the platform.
The tournament increased ticketing revenue by 28%, with record crowds across the week. We are looking forward to working with INTIX for the 2026 summer of tennis."
- Rochelle Kahlefeldt, Head of marketing and Commercial, Tennis ACT.
Conclusion:
The partnership between INTIX and Tennis ACT/Tennis Australia proved to be a resounding success. INTIX's robust ticketing platform, coupled with its commitment to customer support and data-driven insights, played a crucial role in achieving record-breaking attendance and revenue for the Canberra International Tennis Tournament 2025.
The success of this partnership demonstrates the value of leveraging innovative ticketing solutions to enhance the fan experience and drive growth in the sports and entertainment industry. Furthermore, the partnership shows the value of supporting Australian businesses. The foundation has been set for a long and fruitful collaboration in the years to come.