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NEW ZEALAND · C-SUITE · VERIFIED JUNE 2026|INTIX vs SeatGeek

Built for the tier below the US majors — across five continents.
Primary-only. No marketplace conflict.

SeatGeek is a hybrid — secondary marketplace and primary ticketing on the same platform, with primary built on the 2017 acquisition of TopTix. INTIX is primary-only, white-label, built ground-up. SeatGeek Enterprise targets NFL / NBA / MLS franchises and large venues; INTIX is built for the rights-holders below that tier — and operates across AU, UK, US, NZ, CA and Switzerland.

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Built for C-Suite

What INTIX commits to exec teams.

Primary-only
No marketplace conflict

INTIX does not operate a secondary marketplace. The buyer's journey ends on your brand, not on a resale surface.

Published
Transparent pricing

Rates on our site. SeatGeek does not publish enterprise pricing.

5 continents
Regional reach

AU, UK, US, NZ, CA, Switzerland. SeatGeek's primary is US-major-league concentrated.

Indicators · C-Suite

Five things CXO should check before signing.

Indicator
INTIX
SeatGeek
Delta
Platform model
Primary-only, white-label
Hybrid primary + secondary marketplace
↑ no structural conflict
Pricing
Published
Not published
↑ board-paper modellable
Regional reach
5 continents
US major leagues + 4 PL clubs
↑ multi-region
Tier targeting
All tiers
Major-league franchises
↑ serves below the majors
Platform origin
Ground-up primary
Built on 2017 TopTix acquisition
↑ not retrofitted
Three principles · C-Suite

Three principles INTIX is built on.

P01
Primary-only, no structural conflict

SeatGeek runs a secondary marketplace and primary ticketing on the same platform. INTIX is primary-only, white-label — there's no parallel resale flow the platform monetises against your inventory.

P02
Built for the tier below the US majors

SeatGeek Enterprise targets major-league franchises. INTIX is built for the rights-holders that aren't in the NFL or the NBA — non-league football, mid-major sports, federations, multi-use venues, festivals. Across five continents.

P03
Ground-up primary, not retrofitted from a marketplace

SeatGeek's primary product was built on the 2017 acquisition of TopTix and runs alongside its consumer-facing secondary marketplace. INTIX was built ground-up as a primary, white-label rights-holder platform — not a marketplace product extended into B2B.

For the record · ordered for C-Suite

Eleven features, ordered for exec teams.

01
Platform model
Primary-only or hybrid primary + secondary?
Primary-only, white-label — no in-platform resale marketplace
Hybrid primary + secondary marketplace operator on the same platform
02
Pricing transparency
Can a buyer see what they'll pay before contacting sales?
Transparent published rates
No enterprise pricing published
03
Regional reach
Where does the platform operate today?
AU, UK, US, NZ, CA and Switzerland on one platform
US-headquartered (NYC); primary footprint concentrated in US major leagues plus four Premier League clubs and Lord's Cricket Ground
04
Tier targeting
Who does the platform actively sell to?
Sports clubs and rights-holders across all tiers — non-league through international federations
SeatGeek Enterprise built for major-league franchises and large venues
05
Fan data ownership
Who owns the customer record?
100% client-owned; exportable via real-time webhooks and APIs
Platform holds the fan relationship across primary AND secondary; rights-holder access varies by contract
06
Embedded white-label checkout
Fans buy on your own site and brand — no third-party redirect
Included as standard; same fan record as ticketing and memberships
Hybrid model — primary product alongside the SeatGeek-branded marketplace
07
Platform origin
Built primary-first or retrofitted from a marketplace?
Built ground-up as primary-only, white-label
Primary product built on 2017 acquisition of TopTix, integrated alongside the secondary marketplace
08
CRM & lifecycle marketing
Abandoned cart, fixture alerts, segmentation, automation
Built in; integrated with ticketing, memberships, POS and the same fan record
Available within SeatGeek Enterprise
09
In-venue F&B / merch POS
Card + cash at the gate, food & beverage, merchandise
Integrated; sales flow into the same fan record as ticketing
Not surfaced on marketing site
10
Memberships & season passes
Subscription products and recurring revenue
Built in; shares fan record with ticketing, merch and F&B
Available within SeatGeek Enterprise
11
Fan checkout experience
Mobile checkout speed and wallet support
~3 seconds average mobile checkout (INTIX internal measurement, 2026); Apple Pay + Google Pay + wallet tickets
Mobile-first platform; checkout time not published

Public SeatGeek comparison points sourced to seatgeek.com and Wikipedia (SeatGeek company entry), retrieved June 2026.

Common questions

Things people ask us.

Ready when you are

Primary-only, white-label.

INTIX is primary-only, white-label, published-pricing, multi-region. Built for the tier below the US majors.